The fascination for the Brazilian social and cultural diversity took me to the University of Agricultural Engineering in Viçosa, Minas Gerais. But the first job in an NGO, dedicated to the social movement in the field, made me find in the photography a different way to see everything and it completely changed me, making me feel different while I was Documenting successful projects in Brazil’s countryside. I changed the Agricultural Engineering to study Cinema. As Cinematographer, I worked with advertising, documentaries, short films and tv shows, for example. Plural Filmes was a way to make this dreams come true to reach what I believe, in an independent way. Plural Films searches in its own way to make films an audiovisual conception to look for the ideology required.